Use Social Media to Drive Traffic to Your Restaurant
Posted by Patricia Gorecki | 10/2/2013 | Category: Social Media
According to Erik Qualman, author of Socialnomics, social media visits are the #1 activity online. Every day, Facebook has nearly 700 million active users, more than 45 million photos are uploaded to Instagram and nearly 200,000 people sign up for LinkedIn. With such a large percentage of the population active on social media, it is quickly becoming a key market in promoting your business and brand.
All restaurant owners know, the key to lasting success is to drive traffic through your doors. As such, we have put together some great tips on how to use social media to drive customers to your restaurant.
- Go Mobile
A large percentage of social media users are “mobile only.” Make sure you are reaching this portion of the population with your message. Check-In deals through Facebook and Foursquare are a great way to take advantage of customers being on the go.
- Reach out to New Customers
Reward your first-time customers to encourage them to keep coming back! Craft deals for new customers focused on introducing them to your restaurant. Try offering discounts on your signature dishes or even offer free samplings of your menu favorites.
- Don’t Ignore your Loyal Customers
You might be tempted to focus your efforts on acquiring new customers, but don’t forget about your regulars. Tailor deals towards your loyal customers, rewarding them for reaching a certain number of check-ins over time or achieving the “Mayor” status on Foursquare.
- Add Some Variety
Don’t just pick one offer and stick with it. Change the rewards and requirements time to time to ensure that you are reaching all your customers. Mix it up with limited time offers and special holiday promotions. Keep it interesting to keep your customers engaged.
- Plan Your Reward
Whatever you choose to offer to your customers, make sure it is something that they would want. Don’t go overboard with a deal that will cost your business money in the long run and don’t offer a reward so small that no one will want to come in to claim it. Balance is key. Take a look at what you are currently doing, revisit successful past campaigns and put together a plan that works out best for you and your customers.
Want to learn more about using Social Media to market your restaurant? Find more social media tips with a visit to our Social Media Maitre D' Blog Series!