Mobile Apps v. Mobile Websites
Posted by MojoBistro News | 12/16/2013 | Category: Mobile Apps
Ray Pun, Strategic Marketing Manager at Adobe, recently sat down with Small Business Trends to discuss his insights into Adobe's recently released Digital Index 2013 online shopping data for Cyber Monday. The statistics, collected by Adobe, back up claims that we are now living in a mobile age, with a record 18.3 percent of sales originating from mobile devices, an increase of 80 percent over last year. When comparing mobile experiences, Adobe found that the average time spent in a mobile app versus on a mobile website ranged from two and a half times longer to four times longer depending on the mobile device used.
For more from Ray Pun, make sure to check out Brent Leary's interview for Small Business Trends.
For more insight into the world of mobile, make sure to check out the MojoBistro Blog!