Let MojoBistro help restaurants in your group succeed
Posted by Patricia Gorecki | 9/25/2013 | Category: MojoBistro
In today’s mobile market, it is vital that your business have a mobile app in order to stay connected. Smartphone usage in the U.S. has surpassed 133.7 million people, personalized, unique mobile apps are vital to building brand visibility, customer loyalty, promotional ability and overall interaction with customers.
However, many restaurants operating as part of a restaurant group are featured within the group’s app but fail to have their own unique app. Much like having its own unique website, having a personal branded mobile app is important for the success of these restaurants.
Separate restaurant apps enable the individual personality of each restaurant to be reflected through a unique branded experience—a feature that has proven to be important to mobile customers—while also providing the ability to target users with push notifications, coupons and personalized content based upon their interests and other identifying attributes (birthdate, locations, gender, favorite food, etc.).
Additionally, a mobile app tailored to each individual restaurant allows customers to create viral buzz for their favorite restaurants through integrated social media sharing capabilities, while also linking to the individual restaurants Facebook, Twitter, Yelp and Foursquare profiles. A unique app for each restaurant also creates increased geo-location potential to be further maximized as Apple’s App Store introduces its “Apps Near Me” feature this fall, allowing consumers to discover restaurant apps based on proximity to their physical location.
MojoBistro supports a variety of 3rd-party reservation systems, including OpenTable, widely used reservation system. MojoBistro also supports 3rd-party and custom plug-ins, allowing the platform to be easily extended to support different needs. For example, the Restaurant Group Dining Club programs can be easily integrated, displaying the customer's point balance within each restaurants' app. In-App notifications could be instrumented to remind customers that they have earned rewards, inviting them to visit a location to redeem.
Each individually branded app has the potential to be linked to the restaurant group app through app-to-app launching—a feature recently supported by both iOS and Android. Not only does this feature promote the restaurant group itself, but also other restaurants within the group. In addition, linking apps would help to promote the restaurant group features such as the loyalty program with patrons that have an affinity with the individual brands, but are not necessarily familiar with the benefits of the group’s dining club.
Beyond generating native apps for iPhone, Android and Windows Phone, along with mobile-optimized websites, MojoBistro is working on the ability to support iPad, Windows Surface and SmartTVs, further adding to the benefits to restaurant groups and their individual restaurants.
Want to learn more about a mobile app from MojoBistro and how we can help your restaurant group succeed? Contact us today.